The Persuaders Video Paper – What in The Persuaders

Quinsigamond Community College The Persuaders Video Paper
Link to video: https://www.pbs.org/wgbh/frontline/film/showspersuaders/
In your paper, you should cover the following items and answer the questions listed below
Summary of the video (what was the message of the video)
Your opinion of the video (do you agree/disagree with the message)
What in “The Persuaders” surprised you? Name one new thing you learned about marketing or politics from watching the film. Name one new thing you learned about yourself from watching the film.
“The Persuaders” begins by questioning the increase in the amount of advertising we typically encounter in our daily lives. How would you assess the amount of advertising you see? Too much? Too little? Just right? In your view, what difference does it make to know that people today see much more advertising in their daily lives than people 20 or 30 years ago?
Advertising executive Douglas Atkins argues that purchasing branded merchandise now provides that same sense of belonging that was once provided by community institutions like schools, churches, civic groups, or fraternal orders. What provides you with a sense of belonging or identity? What role, if any, does marketing play in what you identify with or where you hang out the most?

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