Strategies to Appeal to Millennial Consumers Millennials and younger consumers have become one of the largest market segments and most tech-savvy grou

Strategies to Appeal to Millennial Consumers
Millennials and younger consumers have become one of the largest market segments and most tech-savvy group of consumers.

How can an organization use digital media tools (other than social media) to reach these consumers?
What should the organization do differently to appeal to these younger, tech-savvy consumers?
Can these consumers and older consumers be targeted with the same marketing strategy including using the four Ps?
Define and support your statements with academic research.

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