A headshot of someone who will personify this market
UNLV Create a Persona Questions
This is an opportunity to create a customer persona using you as the example. Using the layout on page 94 of Designing Experiences, create a persona with you as the target market.
The assignment must be completed in Microsoft Word or PPT and will include:
A headshot of someone who will personify this market (possibly you or a friend who fits the target group)
Name this “person”
Provide a short summary description of him/her
Relevant behaviors
Demographics
Psychographics
Needs and pain points
As a reminder, this graphic artifact is intended to help you keep your target market (or one of them) in mind while you design or redesign experiences.
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