Your team will select a hotel, resort, restaurant, event or other elements of hospitality, tourism and event system and have it approved. You will work as a team to develop a detai
hospitality question
Your team will select a hotel, resort, restaurant, event or other elements of hospitality, tourism and event system and have it approved. You will work as a team to develop a detailed Marketing Plan using the attached outline as your guide, using research that you gather to assist you in determining the elements of the plan. I CHOOSE Gordan Ramsay North America
Executive summary- 1-2 pages (10 points)
?? Summarize your plan and include:
o Current environment that requires some retooling
o The situation facing your company that requires a change in strategy
o Proposal for your plan- big picture (Originality is important. That is, you cannot use the companys existing strategy.)
For example: Targeting a new market, developing a new product, expanding to a new area/location, altering the promotional strategy
o Briefly describe how that plan will be enacted (marketing mix)
o Explain your budgetary constraints (broadly how much money you plan to spend and how much benefit you can get)
o Marketing plan objectives (i.e., increase room rate, increase awareness, increase food bill, etc.),
o Measure of success (i.e. what kind of measuresshould be related to your objectives)
Marketing Plan Heading: Introduction- 2-3 pages (5 points)
?? Identify your company, what business they are in, and what in their environment is creating a need for a new plan, general background/relevant information
?? Briefly overview your plan, 2
o Discuss the unique background and philosophy behind our company
o Then move more broadly to our S.W.O.T. analysis where we particularly focus on our competition.
o Discuss the characteristics of the existing target market and your desired target market
o Discuss your plans objectives
o Discuss budgetary constraints
o End with some guidelines for the future growth of the company.
Requirements: Follow direction
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