Description: In an Australian Institute of Management (AIM) Survey of Australian Business Leadership, it was found that Australian executives use all aspects of transformational leadersh
Description: In an Australian Institute of Management (AIM) Survey of Australian Business Leadership, it was found that Australian executives use all aspects of transformational leadership ? particularly individualised consideration and inspirational motivation. Active and passive management by exception are much less frequently used. Australian executives also generally rate their leadership styles more highly than their counterparts overseas. In this leadership project, prefer to work in a small team of two – four members (in a role play). Running over the whole academic term, the project will provide you with opportunity to evaluate your own leadership style and capabilities in the process. You and the team will be observed over the duration in the designated classroom team project/assessment sessions. This task will be based on collaborative leadership principles and all the team members will assume responsibility for their assigned tasks. All the decision within the team will be made by consensus. Individual behaviour and work style will be evaluated through a leadership survey at the end of the project. Project background and scenario are given below. Profile and Background: The Wall Street Journal reported in 2009 that Blockbuster Video, whose shares were trading below $1, was seeking advice on how to file for bankruptcy. Blockbuster, at the time, countered that it was only trying to get help to restructure company’s debts. Finally, on Sept 23, 2010, Blockbuster filed for bankruptcy. In Australia, Paul Uniacke, who owns and operates the Franchise Entertainment Group, which includes the Blockbuster, Video Ezy and EzyDVD chains, said the Australian Blockbuster chain was separate from the US Company and said that there was no threat to the local business. While in the US, the Blockbuster group was taken over by Dish Network, taking the brand into home entertainment through its cable network, Blockbuster continues to operate in Australia as a traditional video rental store chain. Uniacke also said the Australian Blockbuster business remains better protected against online offerings, such as Quickflix, backed by entrepreneur Simon Backer, and BigPond DVD Rentals, saying the bricks?and?mortar stores offer better returns (Stafford, 2010: Smart Company). As the market continues to evolve in many different directions with Google, Logitech, Intel and Sony entering the market with Google’s open source Google TV software, Apple TV, and a gradually increasing uptake of Telstra’s T?Box and Foxtel’s Movies on Demand – not to mention the new entrant Red Room DVD that offers cheap DVD rentals through kiosks, the competitive environment for entertainment is becoming increasingly challenging for conventional video rental stores such as Blockbuster and Video Ezy in Australia. Scenario: In this assessment task, you and your tram will assume the role of a Change Management Project Team working at the headquarters of the Franchise Entertainment Group. After a month?long deliberation, FEG’s board has decided to revamp the company and introduce two new services in a forward?looking strategy to tackle a growing threat of domestic competition; Shopping centre Kiosks for DVD rentals Downloadable movies through its website that expire after 48 hours Based on the information provided, complete all the parts of the task as below
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