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September 11, 2020

New Product DetailsYou practiced with the 4 P’s of marketi

New Product DetailsYou practiced with the 4 P’s of marketing in the Learning Activity. Now you will apply the first P of the marketing mix to one new product. In this Assignment you will create one new product item for a chosen ASG product line.Checklist:Describe one new product item that you create for a chosen ASG product line.Describe the market segmentation and target markets in terms of the demographics and psychographics.Explain the brand positioning for the product.Provide all the product qualities (i.e., the 1st of the 4 P’s), attributes, packaging, etc. that will be involved in line with the company’s mission and objectives.Provide support for your reasoning.Respond in a 1 ½- to 2-page Word document (450–600 words minimum) in APA format and citation style with additional title and reference pages.Access the required ASG CSR Database (attached)Access the Unit 6 Assignment grading rubric (attached)You may also access as needed:ASG Background (attached)ASG initial simulation

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