Netflix’s Strategy in 2018: Does the Company Have Sufficient Competitive Strength to Fight Off Aggressive Rivals?
Order Instructions
The Case Study from the Ebook has been uploaded as Business Strategy Netflix Case Study 2.1.
Case 14 Netflix’s Strategy in 2018: Does the Company Have Sufficient Competitive Strength to Fight Off Aggressive Rivals? (View details in the Textbook)
Questions
1. How strong are the competitive forces in the rapidly evolving global market for streamed video content? Do a five-forces analysis to support your answer.
2. What forces are driving change in this “new” global industry?
3. What key factors will determine a company’s success in this industry in the next 3-5 years?
4. What is Netflix’s strategy? Which of the five generic competitive strategies discussed in Chapter 5 most closely fit the competitive approach that Netflix is taking? What type of competitive advantage is Netflix trying to achieve? Why?
5. What does a SWOT analysis of Netflix reveal about the overall attractiveness of its situation?
6. What recommendations would you make to Netflix CEO Reed Hastings?
Instructions for Preparing the Case
Use the School of Business Case Study Analysis Guide to prepare your case.
The written case is to be crafted and prepared by you in your own words. It is expected that the content of your written case will reflect your thoughts and analysis, based on what you learn from the textbook and other academic sources.
The written portion of the case will be limited to a complete APA 3-page document summarizing the Problem/Issue, Analysis/Evaluation and Recommendations to address the strategic issues in the case. Also, do use a title page and a references page, which will make these APA written case 5 pages in length – total.
The purpose of the written case assignments in our course is to help you become proficient in analysis-based decision making. The case is your detailed, specific action plan to address such issues. Each recommendation should be supported by facts disclosed by your analysis of the case. It is expected that you use a minimum of two academic references beyond the scope of your textbook to support your points.
Read the case assigned carefully. Use the School of Business Case Analysis Guide by following the required steps outlined in it. Respond to the questions listed below at the end of the case.
Submit your case analysis in a MS Word or PDF file.
Grading Criteria
• Demonstration of the understanding of the case details (25%)
• Analysis of the issues presented in the case (25%)
• Recommendations (30%)
• References & APA style (10%)
• Language, grammar, spelling (10%)
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