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December 24, 2022

Should Amazon have remained an online bookstore? Critically evaluate the arguments for and against diversification.

DQ1 After reading the article, “A SWOT Analysis for B2C E-Commerce: The Case of Amazon.com,” answer the following question:

Should Amazon have remained an online bookstore? Critically evaluate the arguments for and against diversification. Use the details from the SWOT analysis in your discussion. Your response should be between 150-200 words.

DQ2 Discuss how a SWOT analysis should be used as an analytical tool that can help you work through all the information you have about your business. Why should an entrepreneur conduct a SWOT analysis during his/her new business venture-planning phase?

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