According to our class materials, what are two of the four reasons why health communication and social marketing campaigns should be based in theory.

According to our class materials, what are two of the four reasons why health communication and social marketing campaigns should be based in theory. Select one: a. Replicate findings and consider the target audience b. Replicate findings and organization to capture mediating variables c. Ability to comprehend findings and basis in previous research d. Thoughtfulness in understanding predictors of behaviors and simplicity

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