Social marketing is all about combining your critical and creative thinking to ensure your target population is empowered to adopt your health behaviour of interest.

Social marketing is all about combining your critical and creative thinking to ensure your target population is empowered to adopt your health behaviour of interest. Do you have what it takes to create a social marketing campaign? In this topic, you will  make a social marketing outline 

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Who are the targetted audience

Your Target Audience and Key Characteristics 

 The Key Messaging Your Campaign Will Aim to Convey and Your Main Call to Action/Outcome of Interest

 Perceived Benefits Your Target Audience May Identify

Perceived Obstacles Your Target Adience May Identify

Potential Avenues For Engagement and Why These Marketing Tactics Would Reach Your Target Audience

Your social marketing campaign outline, describe each step of your social marketing process. Focus on being creative and engaging!, but focus on generating innovative social marketing ideas.

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