Health Care Historical Trends and Marketing Impact
Health Care Historical Trends and Marketing Impact
Write a 1,050- to 1,750-word paper in which you explain your position on national health care spending in the United States. Include information on the following:
• Examine the historical trends and impact of health care spending.
• How has the level of national health care spending changed compared to the overall spending in the U.S. economy?
• Has the trend been overall positive or concerning for the economy and consumers?
• Examine what impact marketing has on health care spending.
• What impact can the marketing efforts of a facility have on the types of patients it attracts? What impact does it have on the willingness of payers, such insurance companies and Medicare/Medicaid, to cover the cost of the services?
• How do health care facilities spend on marketing efforts to differentiate themselves from competition and to attract patients?
• Provide a forecast of the following:
• The future economic needs of the health care system
• Why these needs should be addressed
• How you envision these needs will be financed
Format your paper according to APA guidelines.
References: The paper must include, at least, 2 references.
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HCS440 Economics The Financing of Health Care
Week 3 Assignment
Learning Team: Funding Health Care Services
Includes Option #4: 1,149 words! A+ work!
Research health care services (e.g., preventive screenings and preventive services, wellness programs, diet/food and nutritional services, and long-term care services) offered by non-profit and forprofit health care facilities.
Write a 1,050- to 1,250-word paper that addresses the following:
• Analyze the historic trend of the sources of revenue of the health care services.
• Address the types of new services hospitals and providers have added or put an
increased focus on in the past two decades to increase their overall revenue.
• Analyze the billing and reimbursement processes of health care services.
• Explain how the triangular relationship between patient, insurance company payer, and the health care provider is different than a business transaction in other industries. How does this affect how much and how long it takes for a health care provider to be reimbursed?
• Explain the economic impact of non-profit vs. for-profit health care services.
• Explain the advantages and disadvantages of being a non-profit health care facility compared to one that is operated for profit.
Format your paper according to APA guidelines.
Click the Assignment Files tab to submit your assignment.
HCS440 Economics The Financing of Health Care
Week 3 Assignment
Benchmark Assignment—The Demand of Health Care Services
Workshop Proposal Part l
Imagine you have been asked to deliver a two-part informative workshop at a local health care expo by your Director of Community Outreach. Before he approves your workshop, you have to submit a proposal for each workshop that thoroughly discusses the content you
would like to present. The first half of the workshop will inform the expo attendees of the demand of health care services as well as the cost of the services, expenditure to the health care industry, and payment sources used by the health care industry. It is important that
consumers are aware of these concepts as they consider available health care services; therefore, you will want emphasize how the information you are sharing makes them better consumers.
Proposal Part l
Write a 1,050- to 1,400-word paper in which you present the content you would like to discuss in the workshop to help increase overall consumer awareness regarding health care services.
Include the following in your paper:
• Analyze the demand for health care services.
• How does the demand for health care services differ from other consumer purchases?
• What are the relationships between: services?
• Consumer/patient need and the demand for health care services?
• How do changes in the behaviors of the consumers increase and/or decrease the demand for health care services?
• Why is it important for consumers to understand the demand for health services?
• Analyze the cost structure for the delivery of health care services.
• How do different markets (large city vs. rural area) affect the cost of health care services?
• What impact do specialized services (e.g., cancer or orthopedic centers) have on health care costs?
• How do specialized service centers differ from traditional hospitals?
• How are the objectives different for a for-profit vs. a non-profit health care organization?
• Why is it important for consumers to understand the cost structure for the delivery of health care services?
• Analyze the major sources of health care spending.
• How has the trend of health care costs regarding the overall economy changed over the past several decades?
• What impact does technology have on health care costs?
• Why is it important for consumers to know the major sources of health care spending?
• Analyze the various payment sources and mechanisms in the health care industry.
• What sources are used to pay the costs of health care services other than self-pay and private health insurance?
• What impact does the government have on payment sources for health care services?
• Why is it important for consumers to know the payment sources for health care services?
Cite four textbook, peer-reviewed, scholarly, or similar references to support the assignment.
Format your assignment according to APA guidelines.
Click the Assignment Files tab to submit your assignment.
HCS440 Economics The Financing of Health Care
Week 4 Assignment
Economic Issues Simulation Paper
Review the Health Care Economics Issues HMO Simulation.
In the simulation, select either Construct it or E-editor for analysis to complete your paper. Please select only (1) employer, not both. Also, please DO NOT include DEARDEN INDUSTRIES in your paper. This paper is only about the employers Constructit and E-Editor.
As a representative of Castor Insurance, your job is to maximize profit and minimize risk for the company.
Prepare a 700- to 1,050-word paper in which you do the following:
• Present a profile of the chosen company. Include the following:
• Demographics of the employees
• Health care risk factors or potential areas of high usage
• Premiums the company is willing to pay
• Analysis used to evaluate the employees and health care risk factors
• Based on your analysis of potential usage, provide the following:
• At least 2 reasons each plan could be selected
• State which plan to sell to your chosen company
• What are the reasons for this decision?
• Why did you decide against the other plans offered?
Format your assignment according to APA guidelines with an introduction and conclusion. Also,please make sure you, at least, properly reference the UOP Simulation software.
The Worksheet is for you to prepare your paper. Please DO NOT submit the worksheet with your assignment paper.
Click the Assignment Files tab to submit your assignment.
HCS440 Economics The Financing of Health Care
Week 5 Assignment
Lifestyle Trends
Imagine your team has been selected to complete a research presentation on societal lifestyle trends. The presentation will discuss lifestyle trends in society that are helping to reduce health care costs (e.g., preventive care, better diets, and more focus on wellness, etc.) AND those that are increasing health care costs (e.g., obesity, chronic conditions, smoking, etc.).
As a team, research and select one lifestyle trend.
Create a 10- to 15-slide (not including the title and reference slides) Microsoft® PowerPoint® presentation in which you address the following:
• Identify the lifestyle trend selected.
• Explain the effect the trend has on the demand of health care services.
• Explain how requiring consumers to have health insurance will have a positive or negative effect on the future of the economy and the health care system.
• Explain how providing incentives to consumers for having health insurance will have a positive or negative effect on the future of the economy and the health care system.
• Identify other major issues that can have an effect on health care in the future.
Include a title page, detailed speaker notes, and a references page.
The speaker notes must be of appropriate length to adequately cover all the material on the slide.
Cite 3 peer-reviewed, scholarly, or similar references to support your assignment.
Format your presentation according to APA guidelines.
Click the Assignment Files tab to submit your assignment.
HCS440 Economics The Financing of Health Care
Week 5 Assignment
Benchmark Assignment—The Demand of Health Care Services
Workshop Proposal Part ll
Imagine you have been asked to deliver a two-part informative workshop at a local health care expo by your Director of Community Outreach. Before he approves your workshop, you have to submit a proposal for each workshop that discusses the content you would like to present.
The first half was geared to the health consumer while this second half of the workshop is more detailed and provides health care administrators with better understanding of financial and economic tools used in the health care industry, particularly cost-benefit analysis. It is important that your audience understands possible challenges in the cost of health care services as well as what impact consumers and health care reform have on the availability of health care services. You also will discuss a specific population within health care (e.g., people with diabetes, people with mental health, etc.) and their needs.
Proposal Part ll
Write a 1,050- to 1,400-word paper in which you present the content you would like to discuss in the workshop.
Include the following in your paper:
• Analyze the use of cost-benefit analysis in health care.
• What cost-benefit techniques are used by providers of health care services?
• What impact does the mix of fixed costs vs. variable costs have on a cost-benefit analysis scenario? Is it better to have more fixed costs or less?
• Analyze common methods and tools used to address financial and economic challenges in the health care industry.
• What is the role of health insurance companies in managing the cost and efficiency of the delivery of health care services?
• How do billing and reimbursement processes affect providers of health care services as well as organizations/individuals paying for the services?
• Analyze the changes in health care services to meet the needs of an ever-changing population. For this bullet, select a population to concentrate on (e.g., people with diabetes, people with mental health etc.).
• What are the challenges of delivering health care services to your selected population?
What are the ethical implications associated with the challenges?
• What are the new types of health care services that have evolved to support your population?
• What impact does the increase of preventive care services have on the health of your population?
• Analyze the drivers and barriers for health care reform.
• Currently, what role does the government play in the delivery of health care services to consumers?
• What are the challenges and/or problems in providing/requiring health insurance for all consumers?
Cite at least 4 sources, including your textbook.
Format your assignment according to APA guidelines.
Click the Assignment Files tab to submit your assignment.
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