Analyze the changing landscape of the health care system.

Benchmark Assignment—Health Care Access Options

Research the following in your community or surrounding area:

• One walk-in clinic, such as urgent care

• One retail clinic in your local grocery store or drug store

• No appointment physician’s office

Write a 1,050- to 1,400-word paper that includes the above centers and addresses the following:

• Analyze the changing landscape of the health care system.

• Differentiate the various places health care is delivered.

• Analyze what impact cultural demographics have on the health care market.

• Analyze the targeted audience of the clinic or office based on cultural demographics.

• Analyze the effectiveness of the marketing approach for the clinic or office to various cultures.

• Analyze the marketing techniques that could be used to improve the marketing within different cultural demographics.

• Differentiate what effect different generations have on the health care market.

• Analyze the targeted audience of the clinic or office based on generational demographics.

• Differentiate the effectiveness of the marketing approach for the clinic or office to various generations.

• Differentiate the marketing techniques that could be used to improve the marketing within different generations.

• Analyze the impact of media and social networking on consumer choices.

Format your assignment according to APA guidelines.

Cite 3 peer-reviewed, scholarly, or similar references to support your paper.

Click the Assignment Files tab to submit your assignment.

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