Identify the four stances a business can have on social responsibility.
Identify the four stances a business can have on social responsibility.
Biodegradable packaging is an example of what type of stance in relation to social responsibility?
a.) Proactive
b.) Obstructionist
c.) Accommodative
d.) Defensive
2 — Truth in Advertising
Determine the type of false advertising used by businesses.
The owners of a Tex-Mex food truck advertise a particular burrito for $3 on Tuesdays. Whenever Bess goes to claim the deal, they always say they don’t sell that burrito anymore and offer her a different one for $6 instead.
In which of the following practices has the food truck likely engaged?
a.)False sale
b.)Bait and switch
c.) Angel dusting
d.) Price gouging
3 — Marketing the Environment Ethically
Recognize the techniques used by businesses in an ethical environment
small business owner decides to wait to implement a new water conservation process, but gives a press release saying the company is committed to finding ways to conserve water.
Which of the following techniques is this small business owner using?
a.)Socially responsible marketing
b.)Green marketing
c.)Branding strategy
d.)Green washing
4 — Technology and Marketing
Identify how technology is used in marketing.
Which of the following illustrates the use of technology in marketing for building customer loyalty?
a.)A paper company rolls out a new website that makes reordering and communicating with customer service easier for its clients.
b.)A bakery refurnishes its kitchen with state of the art appliances that improve the quality of its baked goods.
c.)A team of realtors buy coffee for their clients when meeting to sign paperwork.
d.)A group of high school students use a special program to coordinate the logistics for their lawn mowing business.
5 — Push and Pull Marketing
Differentiate between push marketing and pull marketing.
Direct selling and point of purchase displays are examples of __________.
a.) push marketing
b.) collaboration
c.) curation
d.) pull marketing
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