Main task Task 2.3: Marketing Plan Develop a marketing plan for the suggested brand in Assessment 1. Your report should include at least the following: – ?a clearly identif
Main task
Task 2.3: Marketing Plan
Develop a marketing plan for the suggested brand in Assessment 1. Your report should include at least the following:
- – a clearly identified target group
- – analysis of competition
- – branding elements supporting the positioning of the product
- – suggestions on pricing
- – suggestions on channel management (distribution)
- – suggestions on the promotion element of the marketing mix
- – marketing goals and specific KPs to monitor performance vs.goals
Other details:
- Font size 12
- Double-spaced
- Number of words: 1500
All refencing and citations require Harvard referencing style.
Conceptualizing a New Product – Agri-business Mobile Application
Lebogang Mokgosi
EU Business School: Digital Campus
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Introduction
There has been a lot of talk about the role of information and communication technologies (ICTs) and mobile technology (MT) in development during the past decade, and the discussion of mobile technologies in agriculture is a subset of that.
Recent studies have found encouraging results, concluding that "mobile phones do have a multi-dimensional positive influence on sustainable poverty alleviation.“
However, the greatest barrier to fully realizing this promise is the lack of widespread access to such devices.
The aim of this presentation is to conceptualize the creation of an Agri-business Mobile Application.
There has been a lot of talk about the role of information and communication technologies (ICTs) and mobile technology (MT) in development during the past decade, and the discussion of mobile technologies in agriculture is a subset of that. Recent studies have found encouraging results, concluding that "mobile phones do have a multi-dimensional positive influence on sustainable poverty alleviation." However, the greatest barrier to fully realizing this promise is the lack of widespread access to such devices. The aim of this presentation is to conceptualize the creation of an Agri-business Mobile Application.
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Agri-business Mobile Application
The mobile application for will provide farmers with assistance in tracking the progress of their farming operations based on the latest weather and crop type information.
There is a need for an agri-business mobile application based on consumer insights in order to help farmers and agri-businesses better understand the needs of their customers.
This will allow them to produce products that are more likely to be purchased by consumers, and to better meet the demands of the market.
The application can also help farmers to track trends in the market, and to keep up to date with changes in consumer behavior.
There is a need for an agri-business mobile application based on consumer insights in order to help farmers and agri-businesses better understand the needs of their customers. This will allow them to produce products that are more likely to be purchased by consumers, and to better meet the demands of the market. The application can also help farmers to track trends in the market, and to keep up to date with changes in consumer behavior. Farmers and agri-businesses face many challenges in today's market. They must contend with volatile prices, evolving consumer tastes, and increasing competition. In order to be successful, they need to be able to rapidly adapt to changes in the market. An agri-business mobile application can help them to do this by providing insights into consumer behavior. The application can be used to track trends in the market, and to monitor changes in consumer behavior. This information can be used to adjust production in order to meet consumer demand. The application can also be used to develop marketing strategies that are targeted at specific segments of the market. The agri-business mobile application can help farmers and agri-businesses to be more responsive to the needs of the market, and to produce products that are more likely to be purchased by consumers. This can ultimately lead to increased sales and profitability.
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Vision Statement
The vision statement will help enhance agricultural practices in the community.
After entering their login credentials, users will be able to traverse the Agri App's menu to select the specific service that meets their needs.
When you click on a certain service, you will be taken to a page that displays the most recent information available.
The Agri app is anticipated to offer a number of advantages, including ease of use, swiftness, high image resolution, protection, and customization.
The use of advertising that require payment might be one method of generating cash.
The vision statement will help enhance agricultural practices in the community. After logging in with his or her credentials, the user is expected to navigate through the Agri App's menu in order to select the specific service that meets their needs. When you click on a certain service, you will be taken to a page that displays the most recent information available. The Agri app is anticipated to offer a number of advantages, including ease of use, swiftness, high image resolution, protection, and customization. A combination of the most important elements results in a beautiful experience and journey for the user, which ultimately leads to the promotion of agriculture. One strategy for generating cash that can be utilized by may be the placement of paid adverts.
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TARGET AUDIENCE AND USER JOURNEY
The user journey, also referred to as the consumer journey, describes the conditions in which a user would engage with a mobile application.
The target market for the mobile app in this instance consists of business owners, business shareholders, customers, and staff.
On the customer's path, we want to hook them with irresistible offers that they can't refuse, which will lead to more sway.
Second, when a customer is getting ready to make a purchase, they should have an easy time doing it.
In addition, we need to upsell by sending customers recommendations for related services and products on a frequent basis.
The user journey, also referred to as the consumer journey, describes the conditions in which a user would engage with a mobile application. The target market for the mobile app in this instance consists of business owners, business shareholders, customers, and staff. All of these demographics need to exist if conscious capitalism is to succeed. Investors in the company are crucial to the success of this venture. On the customer's path, we want to hook them with irresistible offers that they can't refuse, which will lead to more sway. Second, when a customer is getting ready to make a purchase, they should have an easy time doing it. In addition, we need to upsell by sending customers recommendations for related services and products on a frequent basis. We also need to make sure that we promptly address customer concerns and take steps to enhance their experiences with our services. Finally, on the topic of loyalty, we should reward our most loyal customers (Oliveira et al.2017).
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FEATURES FOR THE MOBILE APP
Examples of functionality that might be necessary in a mobile app include:
Features for registering and logging in.
Photo exhibits.
RSS feeds for social media.
Icon Sets for Product.
Menus
Membership cards.
Systems for making reservations.
Additions to Calendars
Features for the mobile app need to be very clear for easy access to the customers. Login and sign up are the chief credentials that the company will use to get access to services from the product menus in the app. Moreover, social feeds and image galleries are to be placed in an orderly manner to avoid congestion view of the app by the customers. The loyalty cards and booking systems features are included to help the customers in the process of their transaction (Vossaert & Naessens, 2016). The navigation feature will aid the user to go through the mobile app smoothly. Generally, these features should define the vision. Any content uploaded to the app should be adequate and relevant to avoid suspicions from the clients.
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PRODUCT AND TECHNICAL SPECIFICATIONS
Specifications for goods and services typically provide a high-level overview of the items' or services' functional and systemic requirements.
Examples of such requirements and guidelines include:
How an OS will be implemented.
Guidelines for Upkeep.
Determination of Qualifications.
Documentation of APIs and Services.
Need for Developer Credentials/Accounts
The mobile application requires GPS and internet connection to display results. Maintenance specifications such as type of resources are upgrade specifications are technical specifications that impact the functionality of the app. Depending on the mobile app specification, Android or iOS operating system would be considered which would handle it best. Moreover, credentials specifications such as app passwords and pins are dependent on the type of platform used. Different platforms require a specific kind of badges or passwords. On the other hand, the product specifications involve: the product can only be accessible by individuals aged twenty-one and above, by registered company employees and investors and every user should sign in their email address, phone number, uploaded credentials and documents, and profile page.
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PLATFORMS FOR THE MOBILE APP
The best platform for this application is.
IOS platform.
Android platform.
It is best if the app is launched on both platforms. Although, the best way to launch them both on different apps is to launch them at different times. It is done this way to enable the business to develop performance tracking, a proper budget, and proper resource allocations. Android offers advantages such as open-source licensing, easy integration, easy adoption, and multiple channels of sales. However, the IOS platform also offers better revenues compared to android and have generally high-quality hardware. For each of these platforms, thorough research should be conducted to note the type of software used by the target audience to increase the number of customers. The app should be compatible with the platform to avoid delays or turn down of installation of the app.
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DEPENDENCIES, ASSUMPTIONS,CONSTRAITS AND SUBMISSION
How users will engage with the app's features and services is based on assumptions.
Dependencies are opportunities that the goods or services will require to achieve their goals.
The technical assets that are submitted to the platforms where the app is released are typically included.
Constraints are limitations placed on the amount of money, time, and resources that the application developers must use.
No matter how much assumption is needed, there are major things that need to be taken account into. Such factors include target audience and interaction design, However, it should avoid mistakes such as brand loyalty assumption, the maintenance cost mistake, and total addressable market mistake. For the submission of app features on the platforms, it all depends on what the platform requires for the app to be launched. For Apple App Store they do require marketing URL, description, contact information, app category, and company/entity name. On the other hand, google play requires app icon, app type, content rating, privacy policy, contact email, and short and full descriptions.
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MAINTENACE AND UPGRADE
The application must by default be maintained and enhanced throughout time in order to properly satisfy the requirements of the customers.
As a result, it is necessary to make a plan detailing the intervals at which its maintenance should be carried out.
The expense associated with maintenance and upgrades.
Allocation of resources in order to advance product development.
Since this mobile app is for business, it means it plays a very critical role. There are various types of maintenance which include emergency maintenances which involve maintenances that require to be addressed urgently, perfective maintenance which aims at changing source codes to bring new features, adaptive maintenance that brings few changes to make the system updated, preventing maintenance that is meant to stop error occurrences and corrective maintenances that repairs the defects and faults that occur daily in the app. It is important to maintain the app since it saves the app from being abandoned, avoids loss of revenues, secures it from cyber-attacks, and keeps the app competitive. Therefore, the mobile app maintenance needs a skilful team and thorough process to keep it out of bugs (Mota et al. 2018). Therefore, for maintenance to be successful, it should be done promptly, resources should get adequately allocated, and maintenance cost should get budgeted on from the very start.
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References
Mota, J. M., Ruiz-Rube, I., Dodero, J. M., & Arnedillo-Sánchez, I. (2018). Augmented reality mobile app development for all. Computers & Electrical Engineering, 65, 250-260.
Oliveira, W., Oliveira, R., & Castor, F. (2017, May). A study on the energy consumption of android app development approaches. In 2017 IEEE/ACM 14th International Conference on Mining Willocx, M.
Vossaert, J., & Naessens, V. (2016, May). Comparing performance parameters of mobile app development strategies. In Proceedings of the International Conference on Mobile Software Engineering and Systems (pp. 38-47).Software Repositories (MSR) (pp. 42-52). IEEE.
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