Company purpose
Company purpose:
Define the company/business in a single declarative sentence
Introduction of your product
Expected contents:
– What is your product?
– Who are your target customers?
– What is the problem you are trying to solve?
Problem:
Describe the pain of the customer (or the customer’s customer)
Outline how the customer addresses the issue today.
Demonstrate your company’s value proposition to make the customer’s life better
Show where your product physically sits
Provide use cases
Why Now
Set-up the historical evolution of your category
Define recent trends that make your solution possible
What is the technology involved?
What is the Innovativeness?
You can use picture, flow-diagram, illustration or even previous work of your own to state your point.
What are the research you have been done?
What is your R&D plan for the coming 12 months?
Market Size
Identify/ profile the customer you cater to
Calculate the TAM (top down), SAM (bottoms up) and SOM
Who are your target customers? (those who will pay) and target end-users? (those who will use the product)
What is the potential market size?
What are the marketing channels?
Marketing Plan
Business development, Finance & Technology Development
Competition
List competitors ：eatgethger/meetup/Linedin
List competitive advantages
Features/ Competitors (who work on the business similar to your idea) Problems to be solved Your Product
/ Idea Product A Product B Product C
Product
Product line-up (form factor, functionality, features, architecture, intfvellectual property)
Development Roadmap
Business Model
Revenue model
Pricing
Average account size and/or lifetime value
Sales & distribution model
Customer/ Pipeline list
Project Schedule
Describe your next 12 months plan on:
EXAMPLE Q1 Q2 Q3 Q4 Business
Development Plan Interview with active
gamers on Collaboration …
Team
Founders & Management
Board of Directors/ Board of Advisors
Financials
P&L
Balance sheet
Cash flow
Cap table
The deal
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