Select a for-profit company publicly traded in the United States to be your client. Conduct research about the company by visiting the company website and obtaining a copy of the annual repo
Select a for-profit company publicly traded in the United States to be your client. Conduct research about the company by visiting the company website and obtaining a copy of the annual report. In your research, accomplish the following to include a required mix of six sources, at a minimum:
- Explore and cite the company's website.
- Review and cite investor presentations or the most recent letter to shareholders.
- Include and cite a minimum of four additional sources in your references list with at least one from the Wall Street Journal.
- Apply in-text citations in the Three Scenarios of Organizational Change" worksheet to support all claims.
Using information directly from the company, offer recommendations for the following three unique scenarios by applying the Kotter, Lewin, and ADKAR theories to each one: CANNOT REPEAT MODELS! ONE MODEL PER SCENARIO
- In 150-200 words, write a brand summary for your selected company.
- For the five responses required for each of the three scenarios, your responses for each scenario should be 175-200 words (i.e., 525-600 words total).
Three Scenarios of Organizational Change
Directions: Visit the website for the company you have selected and obtain a copy of the annual report. Complete the prompts as directed.
Cite a minimum of five sources as directed in the assignment instructions using the space provided at the end of this template. Be sure to include the annual report, investor presentations or the most recent letter to shareholders, and the company website in your list of sources.
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Company Name: |
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Brand Story: In 125-150 words, use the space below to briefly provide the company brand story. What industry is the company in? How large is the company? Reference and cite your research sources within the summary. |
When applying a model (i.e., Kotter, Lewin, or ADKAR) to each of the following three scenarios, use each model only one time to best suit the given scenario. USE ALL 3 MODELS…DO NOT REPEAT THE MODELS!!
Scenario 1: Falling Earnings
Industry and company earnings are falling fast. The company finds it necessary to execute a three-phase staff reduction. Reference and cite your research sources within each response. In your role as a consultant, you will make recommendations on:
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Response |
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Identify three key stakeholders impacted; include their roles. |
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Identify the top concerns of these stakeholders. |
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Select which model (i.e., Kotter, Lewin, or ADKAR) should be used to address stakeholder concerns for this scenario. What impact will using this strategy have on organizational outcomes? |
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Describing how the organization's management should communicate the implementation of the selected model. |
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Identify what type of leadership personality is required for management to support and sustain the change. |
Scenario 2: Acquisition
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Response |
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Identify three key stakeholders impacted; include their roles. |
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Identify the top concerns of these stakeholders. |
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Select which model (i.e., Kotter, Lewin, or ADKAR) should be used to address stakeholder concerns for this scenario. What impact will using this strategy have on organizational outcomes? |
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Describing how the organization's management should communicate the implementation of the selected model. |
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Identify what type of leadership personality is required for management to support and sustain the change. |
Scenario 3: CEO Replacement
Corporate misconduct requires immediate replacement of the company CEO. Reference and cite your research sources within each response. In your role as a consultant, you will make recommendations on:
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Prompts/Questions |
Response |
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Identify three key stakeholders impacted; include their roles. |
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Identify the top concerns of these stakeholders. |
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Select which model (i.e., Kotter, Lewin, or ADKAR) should be used to address stakeholder concerns for this scenario. What impact will using this strategy have on organizational outcomes? |
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Describing how the organization's management should communicate the implementation of the selected model. |
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Identify what type of leadership personality is required for management to support and sustain the change. |
References
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