Steps to Select a Company for the Individual Research PowerPoint
Steps to Select a Company for the Individual Research PowerPoint
Select and access a Fortune 500 company of interest. Go to www.fortune500.com, excluding Top 20.
Review: Introducing the 2018 Fortune 500 video (bottom right).
Also, utilize List of Fortune 500 companies and their websites at https://zyxware.com/articles/4344/list-of-fortune-500-companies-and-their-websites.
Note: Please copy and paste the two links above, and open in a new window page for access.
In developing the PowerPoint, select a company of interest to you, excluding the Top 20 listed. Yes, this means that you have 480 companies to research and learn more about their managerial approaches to success. Think of yourself as an employee looking to move to lower level management. Look for a company that you personally may have dealings with as a consumer to accentuate your future customer considerations.
Course Project Presentation (Total 325 points)
Instructions: Follow the instructions in the rubric below to complete your Course Project Assignment. This PowerPoint should be formatted in APA, including a title and reference slide. Please do not use Wiki as a viable source. You are required to have a minimum of 12 slides (maximum of 18) and 10 distinct references not including the textbook. CAPSIM: Intro to Business can count as 1 distinct reference.
Part 2
Section
Description
Points
Slides 5-6
Research & Development
Distinguish which function(s) of management are being used in the company’s research & development.
How is R & D conducted at this company? What is new product or service they are working on?
40 points
Slides 7-8
Marketing
Distinguish which function(s) of management are being used in the company’s marketing efforts.
How is the company marketing its products/services?
Do they have a social media presence
40 points
LAST SLIDE
Reference Page
There are correctly produced APA parenthetical citations for each applicable side and reference page slide. You must have a minimum of three external research sources, in addition to the text.
Proper spelling, grammar, and organization are used.
5 points
Total Points Possible
85 points
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