You work for a meal kit subscription service. Your coworker has asked you to review a survey they designed and give them feedback.
You work for a meal kit subscription service. Your coworker has asked you to review a survey they designed and give them feedback. The survey is intended to assess why people cancel their subscriptions and will be emailed to every individual that cancels their subscription. Below are the survey instructions and questions in the order they will be presented to customers.
Hello! We noticed that you recently canceled your subscription to Fresh Bites Meal Kits. We’re sad to see you go and would love to know more about your decisions to cancel your subscription. Please click the button below to take a quick 5-minute survey. Upon completion of the survey, you will be entered into a drawing for a $100 Amazon gift card.
How long have you been a meal kit subscriber?
Less than 1 month
1-3 months
3-6 months
6-9 months
9 months- 1 year
More than a year
Which of the following best describes your reason for canceling your subscription?
I did not enjoy the taste of the Fresh Bites meals
There was not enough variety in my Fresh Bites meals
The portion sizes were too small or too large
I cannot afford Fresh Bites
Most Fresh Bites customers appreciate our taste and affordability. How did you feel about the taste and price of your Fresh Bites meals?
Extremely cheap
Somewhat cheap
Neither cheap nor expensive
Somewhat expensive
Very expensive
Now we’re going to ask some quick demographics questions.
Age
20-29
30-39
40-49
50-59
60-69
70-79
Gender
Male
Female
Annual household income
[fill in the blank]
Which of the following is your top priority when grocery shopping and cooking meals at home?
Freshness of ingredients
Affordability
Nutrition
Saving time
Identify three problems with the survey (3 points).
Explain why each of those three problems poses an issue (6 points).
Explain how your coworker can fix each of those three problems (6 points).
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