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November 23, 2022

It makes sense that advertisers want to use the most efficient media they can so they can control their advertising costs.

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It makes sense that advertisers want to use the most efficient media they can so they can control their advertising costs. It should also make sense that media vehicles with larger audiences will usually charge more than vehicles with smaller audiences do. An experienced media planner or buyer may place extra weight or value on the costs of certain kinds of media or on certain kinds of media buys.

Since there are no hard and fast rules that everyone in advertising uses, discuss what media tactics you think would be most effective in making your choices if you were builder of the media plan for your client/company.

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