PRICING PRODUCTS (MKT500 Marketing Management) Watch ?????the video in the LEARN section of our class.? B2B Marketing Foundations: Pricing Strategies: Linking Marketing and Pricing Strate

Term 3 Unit 4 Discussions

WEEK 4 DISCUSSION – PRICING PRODUCTS (MKT500 Marketing Management)

· Watch the video in the LEARN section of our class.

B2B Marketing Foundations: Pricing Strategies: Linking Marketing and Pricing Strategy (3:28).

· Discuss two areas of price sensitivity for your hypothetical business and how each of these could potentially affect consumer adoption of this product or service. Areas of price sensitivity include: customer purchasing preferences, brand loyalty, price of purchase compared to income, item is a luxury versus a necessity, there are many viable substitutes and it is easy to compare prices.

· This should be a 300 – 500-word discussion.

· Before you answer this discussion, please read these articles for a very different perspective.

Consumers snap up premium products despite cost-of-living crisis at CNBC Personalized coffees, "prestige" skincare and "elevated" spreads: companies are focusing on premium products and consumers seem to love it.CNBC

This Vodka Costs Nearly $4 Million How much would you spend on a bottle of vodka? If you've got a few million lying around, maybe you'll like to try high-priced Billionaire Vodka.TastingTable.com

Unit 4 DB: Let's Eat Out! (BIO150 Nutrition)

Describe your go-to meal from any restaurant that you regularly go to. Include the name of the restaurant in your description. 

· What specific substitutions would you make to this meal to make it healthier?

· Would you feel comfortable asking your server to make these substitutions for you? Why or why not?

Use the Cleveland Clinic article and the "When Harry Met Sally" video as inspiration for this Discussion Board.

Unit 4 DB: GAAAP vs IFRS (ACC305 Analysis of Financial Statements)

Review the GAAP vs IFRS chart found on the  Finance Management website. Select one or two characteristics and expand on that item. Which methodology do you think is better, could you suggest a middle ground?

https://efinancemanagement.com/financial-accounting/gaap-vs-ifrs

Unit 4 Discussion – Maybridge Hospital (ACC315 Fraud Prevention & Examination)

You are the Director of Security of a large metropolitan hospital. Ann Myers, the Director of the Psychiatric Ward recently contacted you regarding a problem with some critically ill psychiatric patients. Apparently, some of these patients have been able to leave the area unattended without permission. On more than one occasion, these unattended patients had caused problems in other areas of the hospital. Ann said that the problem seemed to be with the security measures for the entrance door to the unit, but so far the problem was something of a mystery, and nobody knew what was causing the breakdown in controls. On a tour of the site you note that there are two security areas. Both doors are card key controlled.

You are informed that all patients who had left the unit without permission are from the high security area and had gotten out around meal time. Meals are brought in on food carts from the kitchen. All patients eat in the dining area. Ann feels there is a problem with the food service procedures.

You decide to investigate this situation. What would you do?

Floor Plan of the Psychiatric Ward

Unit 4 DB: Let's Eat Out! (BIO150 Nutrition)

Describe your go-to meal from any restaurant that you regularly go to. Include the name of the restaurant in your description. 

· What specific substitutions would you make to this meal to make it healthier?

· Would you feel comfortable asking your server to make these substitutions for you? Why or why not?

Use the Cleveland Clinic article and the "When Harry Met Sally" video as inspiration for this Discussion Board.

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