Read the Dayton Tours Case. Play the role of a marketing consultant

Read the Dayton Tours Case.  Play the role of a marketing consultant by answering the following questions in a 2-3 page double-spaced report:

How should Dayton Tours maintain connection with the market, including past and future customers?

What customer segments should the company target going forward?

How can the company communicate continued value to this market?

How can Dayton Tours adapt their product to evolving customer needs?

Should the company modify its pricing strategy in response to changes in demand and tour capacity due to Covid-19 regulations and customer expectations? Explain

Pro tips:  Please do not summarize the case. You will be evaluated based on your use of marketing language, marketing theories applied and practical action steps proposed. Please focus on the marketing problems in this case, rather than on your personal experiences during COVID-19.

Review the rubric. Make sure you cite any references used properly (APA style).

Original work is expected. Grammar and spelling will be graded also. Click on the “Week Two Assignment – Case Study” link above to submit your assignment, as well to get more information regarding the due date and grading rubric.

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