Selling Strategies & Content Marketing

Selling Strategies & Content Marketing – Project 4

Creating Content Optimized for Search

Project Description:

A post is a great way to share information, but it will be of no use if potential customers do not read your posts. Effective content alone isn’t enough to attract search engines; you need to make sure it’s optimized correctly so readers can find your posts.

For Project 4,you will write the article that you outlined in your Project 3. Review your Project 3 submission, which already has the introduction and conclusion to your article. You would need to choose a title and write about the 5 main points you want to make in the article.Write the article keeping SEO best practices in mind.

Once you have written your article, answer the following questions about it:

1.            What’s the primary keyword for your post (generally two to three words in length)?

2.            What’s the long-tail keyword for your post (generally five words in length)?

3.            What are four different synonyms of your primary keyword used within the body of your post?

4.            What’s a relevant call to action you included to provide your readers with a next step?

You should have a minimum of 400 words. Submit yourwritten blog post article and the answers to the questions above to Project 4inMoodle.

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