The Product Marketing Plan allows you to select a single product and make an adapted version of that product or create your own product and write a plan explaining how you will market it.
Product Marketing Plan Draft
The Product Marketing Plan allows you to select a single product and make an adapted version of that product or create your own product and write a plan explaining how you will market it. For an example of a company’s marketing plan, you can refer to pp. 61-65 in your textbook. Your Course Resources also gives you a template and a real example of a Product Marketing Plan and student examples to review. The NU Library has put together some resources for you to learn more about market plans in the enclosed video:
“Marketing Plans” (2:52) – Video Link
Your plan will include the following sections:
1.0 Executive Summary
2.0 Situation Analysis
– Introduction
– Market Overview and Market Needs
– SWOT Analysis and TOWS Matrix
– Competitive Analysis
3.0 Marketing Strategy
– Marketing Objectives (SMART objectives)
– Target Market
– Positioning/Value Proposition
4.0 Marketing Tactics
– Product/Service
– Pricing
– Place/Distribution
– Promotion
– Physical Evidence (if plan is for a service rather than a product)
– People (if plan is for a service rather than a product)
– Process (if plan is for a service rather than a product)
5.0 Financials
6.0 Controls & Implementation
References
To get started with your research you can start by going to the NU Library’s marketing research guide:
Marketing Resources: Home
If you need assistance with your marketing plan, reach out to our NU library.
Your paper will be 7-8 pages (or it could be longer) and explain your product and the other 4 P’s: promotion, place and price. You will receive feedback from the Week 3 draft in order to complete in Week 4. Original work is expected. Grammar and spelling will be graded also. If you would like to work on a product/service from your current employment that is ok. If you can’t decide what to write on, you can also select a Cause and create a fund raising event for your Product. Ask your faculty for help if you are still trying to decide on a topic.
Click on the “Week Three Assignment – Product Marketing Plan Draft” link above to submit your assignment, as well to get more information regarding the due date and grading rubric. Please note that your Week 3 grade is based on the draft and that it is not a guarantee of a high grade on the final plan.
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