What are the fundamental goals that you would like to achieve with your new company?

For this assignment, you will use the same company you selected for the Unit IV Course Project. As you will recall, in Unit IV, you compiled a brief strategic marketing plan for a new start-up business that operates in the business-to-business (B2B) sector. You will now compile a PowerPoint presentation that you could present to potential investors in your start-up.

The presentation should include one slide introducing the company and then the following information:

the company’s mission,

details of the 4 Ps (product, price, place, and promotion) of the marketing mix,

SWOT (strengths, weaknesses, opportunities, and threats) analysis, and

critical issues.

Mission

Define your mission statement.

What are the fundamental goals that you would like to achieve with your new company?

Product

Describe the tangible and intangible product attributes.

What is your value proposition?

Describe the desired brand image.

What makes your product different from the competition?

Price

What price will you charge, and how will you determine what price to charge for your product?

How will you determine what your product is worth?

How will your pricing strategy set you apart from your competition?

Place

How do you plan to distribute your product?

Do you have alternative delivery methods in mind? If so, describe in detail.

Promotion

What kind of promotional tools will you use? Describe in detail.

How will you determine what promotional tactics will work best?

With a limited promotional budget, how do you plan to gain market share?

SWOT Analysis

Include a SWOT analysis that includes the information described below.

Strengths: List and describe at least three positive internal aspects that add value.

Weaknesses: List and describe at least three negative internal aspects that place you at a competitive disadvantage.

Opportunities: List and describe at least three opportunities external to your business that will lead to your success.

Threats: List and describe at least three threats external to your business that will threaten your success. Be sure to include unexpected acts of nature; economic, technology, government and regulatory concerns; and competition in this section of the SWOT analysis.

Critical Issues

How will you leverage your company’s strengths and opportunities to your advantage?

How will you lessen the impact of your company’s weaknesses and threats?

Where is your company’s product in the product life-cycle, and why? Refer to the textbook for details of the product life-cycle.

Explain why investing in your company is a good idea.

Your PowerPoint presentation should be 6 to 10 slides in length, not counting the title and reference slides. As you create the content slides for your presentation, be sure to use the speaker notes function to explain the content in detail for each of the slides.

Note: Keep the 6×6 PowerPoint rule in mind (i.e., slides should only include six to seven lines of content with no more than six to seven words per line). Any illustrations should relate to the content discussed. Be creative!

Refer to the tutorial PowerPoint Basics from the Writing Center. The transcript for this resource can be found within the “Notes” tab to the right of the presentation.

Resources

The following resource(s) may help you with this assignment

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