Walk-in clinic, such as an urgent care facility Retail clinic in your local grocery store or retail pharmacy No-appointment physician’s office Research the market of this facility

Preparing for the Assignment:

Select 1 of the following in your community or surrounding area:

Walk-in clinic, such as an urgent care facility

Retail clinic in your local grocery store or retail pharmacy

No-appointment physician’s office

Research the market of this facility. Consider the following as you finish your research:

Demographics of the consumers who use the facility selected

The location of the facility selected

The marketing used to bring in consumers to the facility selected

Assignment Directions:

come up with a Microsoft-word paper that analyzes the market perspective of the facility selected. Ensure you:

Describe the location and facility selected.

Analyze the cultural and generational demographics of the consumers who use the selected facility.

Analyze the marketing approach used for the facility.

Consider the targeted audience of the facility based on the demographics of the consumers who use the facility.

Consider whether marketing techniques can be the same when marketing to different demographics.

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