OPDP’s role in prescription drug advertising & promotional activities; FDA’s guidance and controls on advertising and promotion of prescription drugs; the various forms of advertisements; do’s and don’ts
OPDP’s role in prescription drug advertising & promotional activities; FDA’s guidance and controls on
advertising and promotion of prescription drugs; the various forms of advertisements; do’s and don’ts;
how the risks and benefits of drugs must be communicated; and a detailed strategy that you propose to
advertise and promote a hypothetical drug that your company manufactures.
and conclusion on prescription drug advertising
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