This project is due on the LAST DAY OF CLASS. ?However, in order for you to have ample time for completion, it is being assigned NOW. Instructions Assume that you are about to start a new
This project is due on the LAST DAY OF CLASS. However, in order for you to have ample time for completion, it is being assigned NOW.
Instructions
- Assume that you are about to start a new business. What type of business would it be? Why would you select this type of business as best for you? Be specific and explain your product or service offerings. (minimum of 2 paragraphs with more than 3 sentences per paragraph)
- How would you organize your business structure and why (sole proprietorship, partnership, corporation, franchise)? Explain why you made this choice over the other options available. (minimum of 2 paragraphs with more than 3 sentences per paragraph)
- Discuss the specific resources that would be necessary (capital, human, material, informational) in order to start and run your business? Discuss each type fully. (minimum of 4 paragraphs with more than 3 sentences per paragraph)
- Discuss each of the 5 functions of business as they pertain to your business and how you will address each one of these in your company. (minimum of 5 paragraphs with more than 3 sentences per paragraph)
- Discuss 3 external forces that will likely impact your business. Explain how will you address each of these challenges. (minimum of 3 paragraphs with more than 3 sentences per paragraph)
- Identify and discuss your target market. How would you market your business in order to attract you target market? Be specific. (minimum of 2 paragraphs with more than 3 sentences per paragraph)
- How could you use social media to promote your business? Provide an example of a social media post, you would use. Be sure to identify the type and platform for this post. (minimum of 2 paragraphs with more than 3 sentences per paragraph)
- Conduct a SWOT analysis on the possibility of starting your new business. Provide at least 2 items in each category. Use the chart below.
SWOT Analysis
HelpfulHarmfulInternalStrengthsWeaknessesExternalOpportunitiesThreats
- How could you use your strengths to take advantage of opportunities and ward off threats? ( (minimum of 1 paragraph with more than 3 sentences per paragraph)
- How can you shore up your weaknesses? (minimum of 1 paragraph with more than 3 sentences per paragraph)
Name: Capstone Project Rubric_REV 2019
Description: 100 points
|
|
Needs Improvement |
Basic |
Proficient |
Advanced |
|
Originality |
Much of the content is not original and has been submitted previously or has been found in the course or on the web. |
Most of the content is original but there are some areas which were copied from other sources without proper citation. |
Original content with few errors. |
Original content with appropriate citations. |
|
Content |
The content is absent or not related to the topic. Did not follow assignment instructions appropriately. |
The content is ordinary and somewhat related to the topic. Didn’t follow assignment instructions well. |
The content is clear and directly related to the topic. Some variance from assignment instructions. |
The content is substantial, intriguing, and original. It relates directly to the topic. Assignment instructions executed exactly as directed. |
|
Organization |
Ideas have little connection to each other; there is no strong central idea. |
Some ideas connected to each other; many parts don’t contribute to the central idea. |
Most ideas are connected; some parts don’t contribute to the central idea. |
Logical presentation of ideas; all parts contribute to a strong central idea. |
|
Grammar |
Grammar choices keep readers from understanding the piece. |
Grammar choices sometimes confuse readers. |
Uses appropriate grammar that does not interfere with meaning. |
Uses completely appropriate grammar that helps readers understand meaning. |
|
Spelling |
There are frequent spelling errors that make it hard for readers to understand the central idea. |
There are many spelling errors that sometimes make it hard for readers to understand the central idea. |
Most words are spelled correctly. |
All words spelled correctly, helping readers clearly understand the central idea. |
|
References |
No supporting references. |
Few supporting references or references presented in the incorrect format. |
Many supporting references usually presented in the correct format. |
Numerous supporting references presented in correct format greatly add to reader understanding of main idea. |
1. Points Possible
100
2. This project is due on the LAST DAY OF CLASS. However, in order for you to have ample time for completion, it is being assigned NOW.
Instructions
· Assume that you are about to start a new business. What type of business would it be? Why would you select this type of business as best for you? Be specific and explain your product or service offerings. (minimum of 2 paragraphs with more than 3 sentences per paragraph)
· How would you organize your business structure and why (sole proprietorship, partnership, corporation, franchise)? Explain why you made this choice over the other options available. (minimum of 2 paragraphs with more than 3 sentences per paragraph)
· Discuss the specific resources that would be necessary (capital, human, material, informational) in order to start and run your business? Discuss each type fully. (minimum of 4 paragraphs with more than 3 sentences per paragraph)
· Discuss each of the 5 functions of business as they pertain to your business and how you will address each one of these in your company. (minimum of 5 paragraphs with more than 3 sentences per paragraph)
· Discuss 3 external forces that will likely impact your business. Explain how will you address each of these challenges. (minimum of 3 paragraphs with more than 3 sentences per paragraph)
· Identify and discuss your target market. How would you market your business in order to attract you target market? Be specific. (minimum of 2 paragraphs with more than 3 sentences per paragraph)
· How could you use social media to promote your business? Provide an example of a social media post, you would use. Be sure to identify the type and platform for this post. (minimum of 2 paragraphs with more than 3 sentences per paragraph)
· Conduct a SWOT analysis on the possibility of starting your new business. Provide at least 2 items in each category. Use the chart below.
SWOT Analysis
|
|
Helpful |
Harmful |
|
Internal |
Strengths |
Weaknesses |
|
External |
Opportunities |
Threats |
· How could you use your strengths to take advantage of opportunities and ward off threats? ( (minimum of 1 paragraph with more than 3 sentences per paragraph)
· How can you shore up your weaknesses? (minimum of 1 paragraph with more than 3 sentences per paragraph)
Complete your assignment in .doc or .rtf format and select the link above to submit your assignments. When the assignment is properly attached, a green ! (exclamation) mark appears in your My Grades section. After the assignment is graded, you will see a grade and any feedback in My Grades.
IMPORTANT: Be sure to check the box stating that you agree to submit the paper through the Global Reference Database.
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