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August 27, 2020

McDonalds

Read the case study: Case 3- McDonalds

What are the current forces in the external environment that might affect McDonalds strategy? (Chapter 2)
What source of competitive advantage does McDonalds have, and is that position supported by its value chain and other internal resources? (Chapter 3)
What other strategies could McDonalds formulate to achieve a competitive advantage?

Case assignments will be graded as follows:

Case Assignment Rubric

Thoroughly answered all of the questions: with references to course material: 70
Spelling/Grammar at college level: 10
Quality/Content: 20
TOTAL: 100 points

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