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August 27, 2020

QVC

Read the case study: Case 23- QVC (See cases starting on page C1)

How did QVC grow into a successful company?
What strategy did QVC use, and how did it support this strategy?
What challenges does QVC face? How has it confronted them so far?
.

Case assignments will be graded as follows:

Case Assignment Rubric

Thoroughly answered all of the questions: with references to course material: 70
Spelling/Grammar at college level: 10
Quality/Content: 20
TOTAL: 100 points

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