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October 8, 2022

Strategic Marketing Process?

Marketing

Strategic Marketing Process?

As we are learning this week, environmental scanning is critical to understanding the internal impact of events occurring outside of the organization. Select one of the five environmental forces (social, economic, technological, competitive, and regulatory), discuss an actual trend that fits into that particular environmental force, and describe the marketing opportunity it creates.

BUSN319 Marketing

Week 2 Discussion

Understanding the Market and Consumer Behavior

Visit the U.S. Census website at www.census.gov (Links to an external site.). What information can you find that will help you to estimate the size of the market for your Course Project product? What demographics can you learn about potential buyers that will help you target the addressable market, such as age, gender, income, education, and so forth?

BUSN319 Marketing

Week 3 Discussion

Research, Segmentation, Targeting, and Positioning

Discuss how marketers use primary data and secondary data, and provide some examples. Feel free to help your classmates by sharing sources you’ve found while working on your Course Project!

BUSN319 Marketing

Week 4 Discussion

Product Life Cycle

Discuss why it’s important to test new products prior to launch, and provide an example of a type of product and the testing it likely passes through.

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