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October 8, 2022

Understand the proper market segmentation elements for your product.

Principles of Marketing

Exercise 4: Marketing plan. The fourth section of the marketing plan will allow you to better understand the proper market segmentation elements for your product. In this exercise, you will be defining your marketing mix (Price, Place, Promotion, and Product) and deciding on which elements of market segmentation (geographic, demographic, psychographic, and behavioral) work for your product.

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