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September 27, 2022

The Rise and Demise of the Innovative Entrant

WMBA-6040B/MMSL-6645/WMBA-6040/MGMT-6645

WMBA6040 Improving Business Performance

Week 4 Discussion

The Rise and Demise of the Innovative Entrant

System archetypes describe and illustrate common patterns or common behaviors that occur within organizations (Braun, 2002). These archetypes can be utilized as effective tools in two main ways, first, as a diagnostic tool to identify and understand the underlying systemic issues and, secondly, as a planning tool to test the systemic effects of a proposed change. By recognizing the presence of the systems archetype, managers can better understand fundamental solutions in improving business performance.

To prepare for this Discussion:

Read and review the case study Rise and Demise of the Innovative Entrant:

Landel, R. D. & Timoshin, D. (2001, March 8). Rise and demise of the innovative entrant. Darden Business Publishing. http://hbr.org

Review, as needed, the following resource: How to Analyze a Business Case Study (PDF)

Consider the systems archetypes that Senge reviews in Chapter 6, “Nature’s Templates: Identifying the Patterns that Control Events.” Review the articles “Towards the Definition and Use of a Core Set of Archetypal Structures in System Dynamics” and “The System Archetypes” (located in this week’s Learning Resources) to view examples of the use of archetypes to analyze business problems.

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