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September 22, 2022

Event Marketing Build Brand Excitement

BUS506 Strategic Integrated Marketing Communications

Unit 7 Discussion

Event Marketing Build Brand Excitement

Go to the internet and find a marketing campaign that used an athlete, singer, actor, or other type of celebrity. Discuss the campaign and what it was about then discuss whether it was effective or ineffective and why. Do you think the use of celebrity created excitement for the customer? Why or why not? Was the campaign trying to create new customers or build brand loyalty? Support your position with evidence.

Next review several of your peers and discuss their campaign choices and summaries.

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