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September 22, 2022

Oreo Turns 100 In 2013, Oreo cookies celebrated its 100th birthday.

BUS506 Strategic Integrated Marketing Communications

Unit 4 Discussion

Oreo Turns 100 In 2013, Oreo cookies celebrated its 100th birthday.

The campaign included original music, a strong traditional media presence, and the addition of social media.

Go to the internet and search for a 100th Oreo birthday advertisement. Your media can be either traditional or digital format. Share the item in your post (e.g., if a video/TV Commercial provide the link, if an image/Ad provide the image link or scan of ad.

When thinking about the advertisement media you selected above, what reaction did you have?

Who do you think is the target market for the advertisement?

From the perspective of a marketer, can you think of a better way to advertise Oreos than this 100th birthday campaign mentioned above? Can you think of an alternative way to advertise Oreos? Provide your reasons for your choices/combinations of strategies and state why you think your strategy would be effective.

Provide feedback on the ideas and proposed media strategies of your peers.

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