The Four Ps of Marketing

MGMT501 Organizational Structures and Business Processes

Week 6 Discussion

The Four Ps of Marketing

Let’s talk all things Marketing… you will identify the Four Ps of marketing using a business plan from the Internet. There are numerous business plan examples on the web, and on websites such as Bplans (Links to an external site.). Choose a business plans that would represent well the 4 Ps of marketing. Some plans have limited scope in describing the price of products/services. In such case, benchmark (i.e., research similar businesses) and propose estimated prices.

In your response address the following:

What are the four elements of the marketing mix described in the document?

What is the value that the organization delivers to its customers?

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