Current Situation/SWOT Analysis Summary
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Assignment Content
Review the Case Study: East Chestnut Regional Health System document.
Assume you are the Marketing Manager for East Chestnut Regional Health. Upper management has requested you prepare a Current Situation/SWOT Analysis summary for them.
Conduct a Strengths, Weaknesses, Opportunities, and Threats (SWOT) Analysis on the organization, using the SWOT Analysis Worksheet for your analysis.
Consider the following in your analysis:
Current internal product and service strengths and weaknesses
Current competition
Current or potential opportunities that exist in the external environment and their impact on the organization
Current or potential threats in the external environment and their impact on the organization
Prepare a 500-word Current Situation/SWOT Analysis Summary of your analysis in which you answer the question, “Where are we now as an organization?”
Include the following in your Current Situation/SWOT Analysis Summary:
3 key strengths of the organization on which it can build
3 key weaknesses of the organization on which it can improve
3 key opportunities the organization could address in the marketplace to expand its offerings or improve its profitability
3 key threats the organization faces from the external environment
How the organization can build on its strengths to address its weaknesses and threats
How the organization can build on its strengths to take advantage of market opportunities
Cite at least 3 reputable references to support your assignment (e.g., trade or industry publications, government or agency sites, scholarly works, or other sources of similar quality).
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