Any topic (writer’s choice)

Instructions
Find one article of interest from an industry trade publisher – Write a few paragraphs of why it is interesting or important to our business.

Here is an explanation about what a trade publisher is:

A publisher usually refers to a professional company that writes stories or produces content. So, The New York Times is a publisher, that publishes articles about politics, business, sports and more. Cosmopolitan is a consumer magazine about beauty, fashion, wellness for women of any age in any business. These are Consumer Publishers – NOT Trade Publishers.
When I refer to a Trade Publisher, the word Trade means a business only specialty – like type of business.  So, Womens Wear Daily is a Trade Publisher that writes about the fashion industry as a business. Usually normal people (consumers) dont read too many stories from Trade Publishers – but EVERYONE employed in the fashion industry reads it – store owners, clothing manufacturers, designers, sewing machine company executives and more. Adage is a Trade Publisher that writes about advertising, for business people working our industry.
So .. for our business of – Media, Marketing, and Advertising – there are a number of Trade Publishers that write stories about the BUSINESS of Integrated Marketing. Again, normal consumers wouldnt read articles from these publishers, but you and I would read them every day to know what is going on in our profession.
Here are some of them, though you are welcome to find others.

https://adage.com/
https://www.adweek.com/
https://www.mediapost.com/
https://adexchanger.com/
https://www.digiday.com/

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