Product Profitability Analysis
Product Profitability Analysis
Galaxy Sports Inc. manufactures and sells two styles of All Terrain Vehicles (ATVs), the Conquistador and Hurricane, from a single manufacturing facility. The manufacturing facility operates at 100% of capacity. The following per-unit information is available for the two products:
|
|
Conquistador |
Hurricane |
||
|
Sales price |
$4,400 |
|
$2,800 |
|
|
Variable cost of goods sold |
(2,770) |
|
(1,880) |
|
|
Manufacturing margin |
$1,630 |
|
$920 |
|
|
Variable selling expenses |
(838) |
|
(472) |
|
|
Contribution margin |
$792 |
|
$448 |
|
|
Fixed expenses |
(370) |
|
(180) |
|
|
Operating income |
$422 |
|
$268 |
|
In addition, the following sales unit volume information for the period is as follows:
|
|
Conquistador |
Hurricane |
||
|
Sales unit volume |
3,500 |
|
2,600 |
|
Question Content Area
a. Prepare a contribution margin by product report. Compute the contribution margin ratio for each product as a whole percent.
|
Galaxy Sports Inc. |
||
|
Conquistador |
Hurricane |
|
|
Contribution margin Sales |
$Sales Incorrect |
$Sales |
|
Fixed cost of goods sold Variable cost of goods sold |
Variable cost of goods sold |
Variable cost of goods sold |
|
Contribution margin Manufacturing margin |
$Manufacturing margin |
$Manufacturing margin |
|
Fixed cost of goods sold Variable selling expenses |
Variable selling expenses |
Variable selling expenses |
|
Contribution margin Contribution margin |
$Contribution margin |
$Contribution margin |
|
Contribution margin ratio Contribution margin ratio |
Contribution margin ratio% |
Contribution margin ratio% |
Feedback Area
Feedback
To recast the contribution margin data by product report, multiply the sales volume by each per unit amount. To calculate the contribution margin ratio, divide the contribution margin by sales.
Question Content Area
b. What advice would you give to the management of Galaxy Sports Inc. regarding the profitability of the two products?
The
Conquistador
Hurricane
Conquistador
line provides the largest total contribution margin and the largest contribution margin ratio. If the sales mix were shifted more toward the
Conquistador
Hurricane
Conquistador
line, the overall profitability of the company would increase.
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