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September 7, 2022

Please write a concise (one page) position statement on the importance of CRM (Customer Relationship Management) system to marketing.

Boston University Amazon and Alibaba CRM Discussion

1.

Please write a concise (one page) position statement on the importance of CRM (Customer Relationship Management) system to marketing. How was marketing done before CRM systems? What are the challenges faced without CRM systems? Please provide an example of a successful organization utilizing CRM systems for marketing. (250 words)

2. From an eCommerce business model how is Amazon and Alibaba similar and different? Which one would you invest in as a long term investment?

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