Product and Place (Distribution)
10499PLEASE FOLLOW THE ATTACHED RUBRIC. PLEASE USE “MKTG 13: PRINCIPLES OF MARKETING” FOR THE SOURCE AND TWO ADDITIONAL SCHOLARLY SOURCES OF CHOICE. PLEASE INCLUDE A TITLE PAGE AND REFERENCE PAGE IN APA FORMAT. PLEASE SEE THE ATTACHED RUBRIC. THE ASSIGNMENT IS AS FOLLOWS:———————————————————————————Step 1: PRODUCT IS -A new cool mist humidifier that reduces dry air and also serves as an air freshener. Presently, the scents come in mint, apple and spice, and cinnamon.
Step 2: Apply product elements to make this product complete by thoroughly describing them.
Describe the type of product you selected and include product attributes like quality, features, benefits, style, and design.
Provide a proposed product line (depth) and product mix (the 4 P’s; width) for your good. See Exhibit 10.1 in the text. (ATTACHED)
Describe the elements of the product’s branding (i.e., brand name, sponsor, and brand strategy).
Provide a packaging plan and any warranty or copyright involved if applicable.
Step 3: Assume Prodserve’s new product you selected used a direct channel of distribution (i.e., producer sells directly to the consumer via their website) to sell their products to their customers. They are now considering using intermediaries like agents, wholesalers, and retailers to get their products to their customers.
Discuss at least two (2) different distribution models available for getting the product from the producer to the consumer.
Using scholarly research, explain the advantages and disadvantages of using intermediaries. Provide 2–3 direct quotes and/or paraphrases from your research, incorporating them into your paper where appropriate in support of your contentions using APA 7th edition in-text citation style. Make sure to add an additional reference page that includes a reference for each article you cited in current APA format.
Considering factors like your brand and target audience, explain what type of retailers would be the best match for your new product and why.
Provide at least one distribution model that would be most effective for the Proservice’s new product. Explain why it would be most effective.
Provide an original minimum 3-page paper or a minimum of 700 words to address steps 1–3, with additional title and reference pages using current APA format and citation style.
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