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September 3, 2022

What are these “nudges” Richard Thaler argues about in behavioral economics and marketing?

https://www.ama.org/publications/MarketingNews/Pages/read-story-learn-how-behavioral-economics-can-improve-marketing.aspx

What are these “nudges” Richard Thaler argues about in behavioral economics and marketing? Once you’ve answered the question, provide and discuss two examples of your own.

What are the main disagreements between classical economists and behavioral economists? And how does Prof. Dhar’s approach to behavioral marketing differ from Kotler’s traditional approach?

How is this relatively novel method of studying marketing changing marketing research?

p.s. notice how they too discuss about the gorilla experiment!

A minimum of 5 ADDITIONAL References (therefore, this article + 5 more references) is required. No page-range required, but obviously no less than 3-pages, double-spaced, font 12.

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