Define communication.

BUS336 Ashford University Marketing Strategy Questions

1.

Define product advertising, institutional advertising and public relations.

There are different types of advertisements. Describe two types of advertisements and find an example of those two you explained and post it in your discussion.

Use a real-world example to discuss how companies can deal with unfavorable public relations.

2.

In your own words and with the support of an article selected from AU library,

Define communication.

Briefly describe the communication process.

What are the four elements of the promotion mix?

Explain the factors that are used to determine a promotion mix for a product.

Textbook: Pride, W.M. & Ferrel, O.C. (2017). Foundations of Marketing (7th.ed) [Electronic version]. Retrieved from https://content.ashford.edu/

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