expertise in fashion marketing.
1. I want an expertise in fashion marketing.
2. The word count of the main body of the proposal should be 3000 words, not including front page, table content, list of figure, references.
3. Assignment Outline:
Aims :The output from this task will underpin the first section of your Major Project and will be a review of the current literature, market analysis and debates relating to your chosen Business Research topic. The aim of this is for you to undertake a sustained piece of research while at the same time, develop your independent writing, document design and research skills to bring a product or a service to market successfully.
Your Task: You are required to research and write your brief on a Business research topic of your choice that meets with the approval of your supervisor. Within your proposal, you are required to have completed the preliminary stage of your literature review and market analysis and will need to include this with your Research Proposal submission. The theme of your project should derive from relevant aspects to your programme of study.
Elements to include : For the business research proposal, you will be required to conduct in-depth secondary research that will be support with primary research in your major project. Throughout the developmental and initial idea-generating stage, you must evaluate the appropriateness of the use of research methodology and the variety of media choices in the context of your project and product or service design decisions.
You are required to produce a professional output that recognises and acknowledges current issues in the fashion industry or the broader area of luxury lifestyles. This should be evidenced in the wide variety of research resources you have utilised in your project.
Finally, this is when you will embark on in-depth applied research, which will help underpin, develop and generate your initial ideas for the Major Project. You will demonstrate a wide range of research, both primary and secondary, with a precise evaluation for the choices (methodology) made in the type of analysis, sampling, strategy and tools utilised. This is your opportunity to delve deep into industry intelligence reports as well as academic literature, including journals and books. Consideration of your market, competitors and communication strategies should be evidenced along with the viability within the commercial context of the fashion environment or luxury lifestyles.
You must reference ALL relevant literature/papers/journals/practitioners/industry links/images that help to contextualise and prove the relevance of your project. You must show an understanding of how to link the theory and practice that will hold your project together.
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