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August 24, 2020

importance of globalisation

Introduction (150 words) The purpose of the essay, mention about the importance of globalisation and stakeholder concept in businesses supported with citations.

Body (Total for Q1 and Q2 is 1200 words)

600 words for below topic

Definition of globalisation.

Advantages and disadvantages of globalisation for Adidas.

How Adidas can change their globalisation strategy as a result of the COVID-19 pandemic.

Refer to Yips globalisation framework and apply to Adidas. Provide diagram of the model also.

Logical thinking and analysis supporting with citations from wide range of sources.

600 words for below topic

Definition of stakeholder.

Identify, analyse the influence of different types of Adidas stakeholder (government, suppliers, community, banks, employees, consumers, management etc) groups.

Refer to Power Interest matrix of stakeholders with diagram and plotting.

What is the corporate responsibility of Adidas towards its employees and

How might that corporate responsibility be influenced by the COVID-19 pandemic?

Logical thinking and analysis supporting with citations from wide range of sources.

Conclusion (150 words) Summary of what has been already discussed in essay.

Every paragraph in essay has to be supported with citations.

Turnitin aim for less than 15%.

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