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August 24, 2020

Segmentation, Targeting, & Positioning

INSTRUCTIONS: Develop the Segmentation, Targeting, and Positioning (STP) for your Complete Marketing Plan.

*Segmentation strategy
*Targeting strategy
*Positioning strategy

NOTE: Please read both documents attached (The Review of Initial marketing plan & the Situational Analysis) in order to Develop the Segmentation, Targeting, and Positioning part of the marketing plan.

-The paper is to be clear and concise and students will lose points for improper grammar, punctuation, and misspelling.

-The paper does not have a length requirement.

-Current APA style.
-No references required.

IMPORTANT: Please copy and paste link below for the sample marketing plan that must be followed (since this is just the STP, this would be sections 3.0-3.8 of the plan in the link below)

SAMPLE MARKETING PLAN: http://docshare01.docshare.tips/files/25416/254166513.pdf

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