Organization in crisis
Review online or print news outlets (e.g., New York Times, CNN.com, Business Week, etc.) for articles about an issue that can be associated with some type of organizational crisis communication.
Your articles must have been published sometime AFTER January 1st, 2020. Your case analysis must include each of the following elements:
Organization in crisis. Provide the name and a one-sentence description of the organization experiencing a crisis.
Brief situation summary. This section should provide understandable background information about the crisis and include the following:
o Description of the issue/crisis
o Who is the source (or sources) and what has the public heard about the organizations response to the crisis
o Timeline of events leading up to the crisis and aftermath
Relevant publics. Clearly describe the relevant players and publics involved in the issue/crisis. Consider who is immediately affected by the crisis (besides the organization), who is peripherally affected, who cares about this issue/crisis, and who are the supporters/opponents of the organization. Provide a brief description of the role and involvement in the crisis for each of the publics you identify.
Impact. Describe the impact of the crisis on the organization. Consider how the crisis has affected the organizations reputation, credibility, ability to conduct business, ability to fulfill their mission, short-term and long-term impacts, relationship with its key publics, and any other relevant impacts.
Signal detection. Using the information from class slides, textbooks, the news article, and making some assumptions, identify at least two warning signs that could have preceded this crisis. Discuss the sources where these warning signs would have been found.
Prevention. Based on the two warning signs that you identified, do you think this crisis could have been prevented? If so, explain how you would have prevented this crisis. If not, explain how you would have lessened the impact of this unavoidable crisis. You should draw from class lectures and your textbooks in your response and provide a strong justification for your ideasconvince me that your ideas would have the desired effect.
Critique. Provide a critique of the organizations crisis communication. Describe what the individual or organization did well and what could have been improved upon.
Reference. Be sure to provide proper reference for the article (include website link if applicable) in APA format. Additional references are acceptable but not required.
I have attached a sample below.
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