Company-Marketing (including brands, brand strategies, product portfolio)
1. Use subheadings to group the following functional areas as strengths and/or weaknesses:
(1) Company-Marketing (including brands, brand strategies, product portfolio)
(2)Company-Manufacturing (Production or Service Process)
(3)Company-Finance
(4)Company-Research and Development
(5)Company-Human Resources
(6)Company-Information Systems/Technology
(7)Suppliers
(8)Marketing Intermediaries
(9)Competitors
(10)Publics
(11)Competitors
2. External Analysis / Macro-environmental Analysis / Environmental Scan
- Use subheadings to group the following factors as opportunities or threats:
(1)Demographic trends
(2)Economic forces
(3)Natural environmental forces
(4)Technological forces
(5)Political/Regulatory forces
(6)Cultural trends
3. [For partial marketing plan]
For every area discussed, consider how S/W/O/T impact the organization’s ability to serve its customers
** notes for Situational Analysis:
- Use tables to summarize the situational analysis as an Appendix
- Discussion should be contained in the body of the report
- For every area discussed, explicitly identify whether it is a strength, weakness, opportunity, and/or threat.
- References page should include all sources cited in the report, including the case study if you cite from it.
- The reference page should appear before the appendices.
- Tables to be included in Appendices (for the partial plan – only #1 Situational Analysis-SWOT table:
Instructions:
Page limit, Appendices, References, Formatting and Presentation (5%)
- Overall organization and appearance:
- Includes title page, table of contents, main report, references, and appendices
- Use of appropriate graphics & diagrams
- Clarity of expression:
- If the report contains more than 3 spelling, grammatical, and/or punctuation errors marks will be deducted.
- Citations and referencing:
- The reference page is to include all workers of other individuals, including course notes, textbooks, journals, periodicals, etc.
- Must use American Psychological Association (APA) citation style.
Page limit: All material of the main report presented beyond the page limit will have 2 marks deducted per excess page (except for the references, appendices).
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