Ability to write effective business letters, memorandums, and case studies.

Learning Outcomes:

1. Ability to illustrate techniques and assess skills of correct business research report writing; learn report writing style using an approved style and apply the basics of oral communication in a presentation of a project, including proper speech, organization, use of graphical aids, and effective non-verbal communications.

2. Ability to write effective business letters, memorandums, and case studies.

Critical Thinking

1. Visual aids are used by business writers for many purposes. Here we have a graph used to represent the Gross Domestic Product (GDP) Per Capita for Saudi Arabia. Why do you think the author decided to use the bar graph among the other visual aids? Briefly analyze the bar graph below? (2 Marks)

Source: GASTAT

Writing Exercise

2. In the role of a senior decision-maker in business, write a (policy/ notice of change) memo for your employees on one of the following subjects: (3 Marks)

a. On-site smoking

b. Changes in working hours

c. Overtime

d. Or early retirement.

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