How does the marketing of the product or service target customers based on their behaviors?
Using a product that you regularly purchase as the example (any good or service that is not the same as your Course Project or the example used for your Week 1 Video Analysis), write a one-page summary that answers the following four questions.
- Which customer market segments (groups) are being targeted?
- How does the marketing of the product or service target customers based on their behaviors?
- Of the segments being targeted, which groups do you believe offer the most capacity for growth and profit, and why?
- What competition is the product or service facing in these most valuable segments?
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