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August 17, 2022

Develop a competitive analysis by examining one to two competitors of the company you selected

Gather together in the same group from the Module 5 discussion question. Develop a competitive analysis by examining one to two competitors of the company you selected for the group Discussion Question in Week 3. Identify the direct competition to and how it competes with the organization’s product or service and analyze their strategies, objectives, strengths, and weaknesses.
Explore Porter’s Five Forces and develop a competitive profile matrix as it relates to the product/service.
Prepare a marketing strategy based on the elements of the 7 Ps used in your chosen product or service. Each element of the 7 Ps should be addressed in your assignment.

Support your response with at least six (6) sources in addition to your textbook and provide citations. For example, reference The Wall Street Journal, The New York Times, and other major news/business publications that contain articles about your chosen product or service. If possible, use resources outside of the USA and include perspectives from different countries, contexts, and cultures. Please make use of other business books and sources that deal specifically with your product, industry or market segment. Additionally, www.census.gov is a great resource for demographic information.

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